Real Economy Lab | Real Economy Lab
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The Real Economy Lab provides an interactive platform where the cumulative knowledge, aims, and resources of the new economy movement can be drawn together in order to seek common ground and drive coordinated action


explore the links between people, organizations, issues, ideas and their surrounding contexts


orient and mobilize towards common values, objectives, and mutual understanding


create the conditions for collective awareness and collaborative action

Methods for Making Sense

Using a comprehensive survey, qualitative research and a participative modeling process, we locate actors within a basic narrative framework to reveal patterns and possibilities


Common Themes within the New Economy Movement

Through mapping various issues, topics, intentions and activities within the ecosystem, we identify unifying themes or principles observed at the intersection of leading models for economic change.

Within this interactive metamap, you may double click on any topic to view more information, or right click on a topic to explore a theme’s relations and see more connections.

Tribes of the New Economy

We start to see this transformational ecosystem made up of many ‘tribes’, each with their own traits,characteristics, areas of interest and activity. Some of the early groupings that are emerging include:


supporting and sustaining many forms of shared resource pools, from digital to physical and local to global


enabling and advancing self-organized, distributed collaboration amongst autonomous individuals and groups


institutions and actors in the realm of public services, oversight, and policy or regulatory frameworks


public benefit, mission-driven, and civil society organizations supporting well-being, culture, and community


business and social ventures pursuing impact and return on investment through creative commerce


groups founded in shared identity and co-ownership or co-responsibility for mutual assets and aims


initiatives for local self-reliance, appropriate culture, and community resilience, drawing on the common bonds of place


scholarly programs, intellectual discourse, and learning communities dedicated to the propagation of knowledge


advocates and adventurers undertaking fundamental shifts in lifestyle and culture by conviction or necessity

The Network Map

Network analysis provides a systemic view of the relationships, commonalities, focus areas, and gaps or opportunities within this landscape, surfacing clusters and patterns. Zoom in, click on elements, and try filtering or clustering to explore this demonstration map.


of organizations + initiatives


of platforms, positions, + paradigms


combined global reach + impact

Organisational Archetypes

Viewing organisations as actors within an ecosystem, we identify characteristic patterns of behavior – or archetypes.

archetypes transparent fixed-03

Organisations may embody one or more of these archetypes in relation to how they contribute and complement others in the unfolding story of the whole.

Latest Articles

  • Celebrating the Future at Bristol’s New Economy Summit

    This blog first posted here on Huffington post. This week I had the great pleasure to be one of the hosts of a wonderfully energetic and creative two-day summit on the new economy in Bristol, asking what the future could look like for money, business,......

  • Map Data Video Walkthrough

    Interested in a closer look at the current Real Economy Lab data set? Want to get a feel for the basic features and functions of the online Kumu mapping platform in order to explore and analyze the data on your own? Below is a live......

  • Sighting Common Ground

    Data from Real Economy Lab phase one survey is now available in visual form online at and embedded directly in our home page. This data set includes responses from organizations and initiatives working in many areas towards the broadly shared aim of economic systems......


Real Economy Lab is a collaborative project and your engagement is highly valued. Submit your name and email to receive occasional updates and invitations, or send a brief message with any questions or suggestions that will help us to improve.


For the latest plans and progress, you can also visit our blog. Are there other groups, initiatives, new ideas, or innovative methods and technologies you think we should be aware of? Let us know!


To see what others are saying about the project and plans so far, check out these kind words of support.

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Who are we?

The Real Economy Lab team is comprised of individuals passionate about the new economy from a variety of backgrounds and affiliations. The Lab is convened by


Jules Peck


and contributed to by:


Alice Martin, Benjamin Brownell, Ishan Shapiro, Tony Greenham, Peter Lipman and Nicolas Krausz.


The Lab is supported by and affiliated with the following organizations: